BLUECORE TECHNOLOGY PTE. LTD. ("BLUECORE", "we", "us", "our") respects your privacy and is committed to protecting personal data. This Privacy Notice explains how we collect, use, disclose and safeguard personal data in connection with our website, AI marketing services, and business communications, in accordance with the Singapore Personal Data Protection Act 2012 ("PDPA") and, where applicable, other data protection laws.

1. Who We Are

BLUECORE TECHNOLOGY PTE. LTD. is a company registered in Singapore, with its registered address at 25 Seah Street, #02-01, Singapore 188381. For the purposes of the PDPA, BLUECORE is the data controller of personal data we collect directly from you.

2. What Personal Data We Collect

Depending on how you interact with us, we may collect:

• Business contact data: name, job title, company, work email, business phone, and country.
• Account and service data: credentials, service configuration, campaign parameters, and creative briefs you share with us.
• Client-provided marketing data: product information, audience descriptions, and reference creatives you supply for use with our services.
• Technical data: IP address, device and browser information, log data, and analytics events on our website and platform.
• Communications: the content of your emails, forms and support requests.

We do not intentionally collect sensitive personal data. Please do not share special-category data with us unless it is strictly necessary and lawfully permitted.

3. How We Use Personal Data

We process personal data to:

• Provide, operate and improve our AI creative generation, recommendation and self-media services.
• Respond to enquiries, quotes, contract negotiations, and business communications.
• Manage accounts, billing, and service delivery for enterprise customers.
• Analyze aggregated platform performance and improve our models and infrastructure.
• Comply with legal, regulatory, and contractual obligations.
• Protect the security, availability and integrity of our systems.

4. Legal Bases

Where the PDPA applies, we rely on your consent, deemed consent, or applicable exceptions (including legitimate interests, contract performance, and legal compliance). Where other laws such as the GDPR apply, we rely on contract, legitimate interests, legal obligation, or consent as appropriate.

5. Disclosure of Personal Data

We may share personal data with:

• Service providers that host our infrastructure, provide analytics, communications, and security tooling.
• Advertising platforms (such as TikTok, YouTube, and other ad networks) strictly for delivering services you or your organization have engaged us to provide.
• Professional advisers such as auditors, lawyers, and insurers.
• Authorities where required by law or to protect our legal rights.
• Acquirers in the event of a corporate transaction, subject to appropriate safeguards.

We do not sell personal data.

6. International Transfers

Personal data may be processed outside Singapore. Where this occurs, we take reasonable steps to ensure recipients provide a comparable standard of protection through contractual and technical safeguards.

7. Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including any legal, accounting, or reporting requirements. When personal data is no longer required, we securely delete or anonymize it.

8. Security

We implement administrative, technical, and physical safeguards designed to protect personal data against unauthorized access, alteration, disclosure or destruction. No system is completely secure; if you believe your interaction with us is no longer secure, please contact us immediately.

9. Your Rights

Subject to applicable law, you may:

• Request access to and correction of your personal data.
• Withdraw consent for specific processing activities.
• Object to or restrict certain processing.
• Request deletion or portability of personal data where applicable.
• Lodge a complaint with the Personal Data Protection Commission of Singapore or your local supervisory authority.

10. Cookies and Analytics

Our website uses a minimal set of cookies and similar technologies for essential functionality, performance measurement and security. You may control cookies through your browser settings; disabling cookies may affect certain features.

11. Changes to This Notice

We may update this Privacy Notice from time to time. Material changes will be indicated by an updated "Last updated" date at the top of this page and, where appropriate, notified to you through the services or by email.

12. Contact Us

For privacy questions, requests, or complaints, please contact our Data Protection Officer at:

• Email: [email protected]
• Address: BLUECORE TECHNOLOGY PTE. LTD., 25 Seah Street, #02-01, Singapore 188381